VENDEM SOLUTIONS
BUILT TO DELIVER RESULTS

Channel Strategy

Channel strategies are fingerprints, they’re all unique. Even two direct competitors in the same space, same region and same audience – should have bespoke strategies. Their brands are different, tones, relationships with customers and reseller partners. Channel activity has lots of variables which affect success, so you have to be strategic to get success.

Solutions

We deploy and utilise a wide mar-tech stack across our agency. Integrating with existing partner CRM’s, accepting data feeds into ours, everything from simple CSVs on email to fully connected API’s. We execute activity through industry best practice tooling and self-design product builds bespoke to need.

Dual Output

With every activity we deliver there are always two dual outcomes at a minimum. First being performance and ROI, the other being earned insights and learnings. If you run an activity at any sort of scale and haven’t built in any level of test and learn to help educate and improve into the next campaign. You’re underserving potential and stabbing in the dark. It’s easier to get right than it is to get lucky.

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Multi-Channel

Single or Multi-Channel campaigns handled with ease, direct or across a breadth of channel partner businesses and brands. Fully customised assets, bespoke channel selection and everything in between. Some sales teams are very comfortable working with digitally generated leads from PPC or LinkedIn, others solely like E-mail. One size doesn’t fit all so flexibility within the execution strategy delivers peak results.

Content Creation

Content Creation from stills, statics, images and videos to audio, animation and everything in between. We’ve got it covered with our in-house studio. Fully customisable campaign collateral designed to deliver top performance with high engagement and adoption across the channel. Leverage best practice UX and functional design to get content that delivers.

MVT Test & Learn

With any activity we build in structured Multivariate test and learn methodology. Our ideas outperform others because we learn more, and we know more. It’s actually not that hard… The more your know the better your next idea and next campaign is. No magic secret sauce, just hard work and diligent attention to detail.

Partner Network

By its nature the channel performs best when uniting OEM and Vendor led activity through partner execution. Partner brands are strong, their direct relationships with customers is incredibly valuable in moving any performance needles. Delivering campaign activity at scale co-branded through partners is where true through-partner growth is found.

Engaging Partner teams

Stronger co-branded or fully partner branded campaign activity delivers higher engagement and buy-in from front line sales teams tasked with delivering results. Traffic and lead generation efforts mean nothing without this crucial department committing fully to the efforts. By designing strong campaigns from imagery and messaging to delivery and channel selection we help generate brand-warm opportunities for teams to engage and convert.

Consistent Messaging and Branding

Sales team enablement ensures that all sales representatives, whether direct employees or channel partners, have a unified understanding of the product or service they are selling. This consistency helps maintain a strong and coherent brand image in the market.

Improved Product Knowledge

Enablement programs provide comprehensive training on the product features, benefits, and differentiators. This deep product knowledge enables sales teams and channel partners to effectively communicate value propositions to customers, addressing their specific needs and concerns.

Enhanced Selling Skills

Sales enablement often includes training on advanced selling techniques and methodologies. By equipping sales teams with these skills, they can more effectively engage with potential customers, handle objections, and close deals, leading to increased sell-out growth.

Access to Tools and Resources

Enablement programs typically provide access to a variety of sales tools and resources, such as CRM systems, sales scripts, presentations, and competitive analysis. These tools help streamline the sales process, making it easier for sales teams to manage leads, track progress, and measure performance.

Revenue Growth

Lead generation directly influences revenue growth by creating opportunities for new sales. By continually identifying and nurturing potential customers, businesses can maintain a steady flow of income, essential for scaling operations and achieving financial targets.

Customer Base Expansion

Effective lead generation allows businesses to expand their customer base. Attracting new leads introduces your products or services to a broader audience, helping to diversify your clientele and reduce dependency on a small number of customers.

Market Penetration

Generating leads helps businesses penetrate new markets and reach previously untapped segments. This broadens the company’s reach and increases market share, essential for staying competitive in the fast-evolving IT industry.

Sustainable Growth

Consistent lead generation ensures a continuous influx of potential customers, providing a sustainable growth path. Without a steady stream of leads, businesses risk stagnation or decline as existing customers churn or reduce their spending.

Enhanced Sales Efficiency

Lead generation improves the efficiency of the sales process. By identifying and qualifying leads, sales teams can focus their efforts on prospects with a higher likelihood of conversion, reducing wasted time and resources on unqualified leads.

Tailored Marketing Solutions

A concierge service provides partners with a selection of pre-vetted, high-quality marketing campaigns. This ensures that the marketing efforts align with the vendor’s brand and messaging while allowing partners to choose the campaigns that best suit their business needs and market conditions.

Efficiency and Speed

Pre-approved campaigns can be deployed more quickly than custom-developed ones. Partners can start their marketing activities promptly without the delays typically associated with creating and approving new campaigns from scratch. This speed to market can be crucial in capitalizing on emerging opportunities and trends.

Consistency and Compliance

By offering pre-vendor-approved campaigns, vendors ensure that all marketing activities adhere to brand guidelines and compliance standards. This maintains brand integrity across different markets and channels, ensuring a consistent customer experience.

Reduced Marketing Burden for Partners

Many channel partners may lack the resources or expertise to develop effective marketing campaigns on their own. A concierge service alleviates this burden by providing ready-made, professionally developed campaigns. This support allows partners to focus on execution and sales rather than marketing strategy and development.

Customization and Flexibility

While the campaigns are pre-approved, partners still have the autonomy to select the ones that best fit their business model and customer base. This flexibility helps partners feel more in control of their marketing activities, increasing their engagement and commitment to the campaigns.

Driving Sales Volume

Managed promotions, such as discounts, bundles, and special offers, can significantly boost sales volume by making products more attractive to end customers. This increased demand can help channel partners meet and exceed sales targets, driving overall revenue growth.

Enhancing Partner Engagement

Well-designed promotions can motivate channel partners to prioritize and actively sell a vendor’s products. By offering attractive incentives and support, vendors can foster a stronger, more engaged partner network that is committed to achieving mutual success.

Increasing Market Penetration

Promotions can help vendors and their partners penetrate new markets or segments by making it easier for customers to try new products. Lowering the entry barriers through promotions can lead to wider adoption and establish a foothold in competitive markets.

Clearing Inventory

Managed promotions are effective for clearing excess or outdated inventory. By incentivizing partners to sell older stock at reduced prices, vendors can make room for new products and technologies without suffering significant losses.

Launching New Products

Promotions are essential for new product launches. Special introductory offers can generate buzz and encourage early adoption, helping to quickly establish a market presence and gather initial customer feedback.

Strengthening Partner Relationships

By supporting partners with well-structured promotions, vendors demonstrate their commitment to partner success. This support can enhance trust and loyalty, leading to stronger, long-term relationships that benefit both parties.